T Mobile has routinely emphasized its T Sat by Starlink service in its advertising going as far as to say If customers can see the sky they are connected and other similar statements. The claim certainly sounds great on paper but based on my own experience with T Sat the truth is a lot more complicated than what the company promises to deliver. With its most recent ruling it seems that the National Advertising Division agrees.After taking time to consider the matter the NAD National Advertising Review Board gas determined it still feels the claims around the Un Carrier satellite service are misleading.
The NAD says that the current marketing implies universal coverage.That decisively not the case as there are many situations where T Mobile is still technically connected to a terrestrial signal but too weak to actually do anything. Since there no actual outage the phone wont attempt to connect to the T Sat service.As it stands the NARB panel still recommends that T Mobile discontinue the claim that the sky is all it takes to connect to T Mobile including the use of the marketing slogan No matter where you are, you will never miss a moment with T Satellite.
Hopefully the matter will soon be resolved for good as T Mobile indicated that it will comply with the panel recommendations.In all fairness to T Mobile the satellite claims might have been a bit exaggerated but that doesnt mean the service isnt potentially useful for its customers. Its just that the emphasis originally put on its availability was a bit too bold.Earlier this year the NAD ruled that T Mobile advertising claims should be adjusted as they are misleading.The Un Carrier appealed the decision and now a final ruling has been made.The review board feels the T Sat claims are still too bold and should be justed. For its part T Mobile agrees to comply.
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