Marketing and Enrollment Management Benchmarks 2024

  Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective students are becoming more inclined to narrow their options. Instead of considering a broad…

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Meet the Minds Behind the Mic at InsightsEDU 2024

  Higher Education Speakers of InsightsEDU InsightsEDU is more than just a conference; it’s an experience for higher education experts seeking to amplify online student enrollments and refine the student experience. From February 20-22, 2024, Phoenix, Arizona, will become a bustling hub of ideas and inspiration as marketing, admissions, and…

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The “Simplified” FAFSA: Are We Leaving Students Behind?

  The New FAFSA Form and Its Effects on Financial Aid We’re more than halfway through January 2024, and millions of students are filling out their Free Application for Federal Student Aid (FAFSA) form for the 2024-2025 school year. This month represents the soft launch of the form after implementing…

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2024 Higher Education Digital Marketing Trends and Predictions

  Higher education is facing a whirlwind of change. Technology is experiencing rapid growth with the increased adoption of AI. The workforce’s needs are changing. Students now seek high-value education, relevant work experience, and flexibility in their expectations. Change can be overwhelming, but it drives innovation. Linear decision-making is a…

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Higher Education Enrollment and Marketing Trends of 2024

  Top Trends to Master in Higher Ed Enrollment & Marketing The student journey to higher education is no longer a linear path marked by brochures and open houses. Today’s prospective students navigate a complex, non-linear landscape, demanding a strategic shift from institutions. This shift is fueled by a wave…

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Key Performance Indicators that Matter in 2024

Securing steady enrollment growth and keeping students happily on board are top priorities in higher education. But how do institutions ensure they’re truly meeting student needs and demands? It’s all about measuring performance effectively. Key Performance Indicators (KPIs) are like your personalized fitness trackers for performance. They tell you what’s…

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The Online College Students Report 2024

  Understanding the Motivations and Needs of Online College Students Online college students aren’t taking chances with their education. They’re strategic planners, carefully researching programs, calculating costs and benefits, and seeking the perfect fit for their ambitions. These career-driven learners demand flexible options that seamlessly integrate with their busy lives….

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AI-Ready SEO Strategies for Higher Education

  Forget outdated SEO tactics that leave your college buried in search results. Today’s digitally-savvy students are practically glued to search engines, scouting their perfect educational fit. But the competition is fierce, and ranking high demands an edge. It’s no surprise, then, that colleges and universities are scrambling to optimize…

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Four Strategic Enrollment Management Takeaways

  EducationDynamics released its 13th annual Online College Students Report in February 2024. This annual report, based on a survey of over 3,000 online colleges students, serves as a valuable resource for enrollment management professionals vested in enrolling and retaining adult students in online education. Here are four key takeaways…

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Chatbots in Higher Ed – EducationDynamics

  Conversations about AI in higher education have mostly focused on student use of AI, but most leave out institutions’ own reliance on the technology – using chatbots on websites. These AI-powered virtual assistants are being implemented on college and university websites to provide instant support and information to students,…

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Seeing Past the Enrollment Cliff of 2025

  What is the Enrollment Cliff in 2025? With 2025 right around the corner, we’ve all been hearing about and preparing for the “Enrollment Cliff”.  Over the past year, there have been a plethora of articles describing the upcoming shift, but these are focused on hand-wringing about potential challenges, without…

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A Full-Funnel Marketing Guide for Higher Education

  What is Full-Funnel Marketing for Higher Education? At its core, full-funnel marketing means investing in upper-funnel awareness and mid-funnel consideration strategies to drive lead generation efforts and investing in post-inquiry marketing to continue to nurture prospects into students. While we like to think of the student journey as a linear process and clear path that every…

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